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Research papers

Range versus rationalization in frozen foods

There is not so much a conflict between "range" and "rationalization" as a need for balance between the two: a need to determine the "rational range". The starting point towards this goal is to allocate store space to grocery commodities in relation...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: J. F.W. Yaxley
August 1, 1975
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Citation

Yaxley, J. F. (1975a, August 01). Range versus rationalization in frozen foods . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/range-versus-rationalization-in-frozen-foods-